Tobin Real Estate
Honouring Legacy. Leading the Future.
Brand Overview
Tobin Real Estate has long been a trusted name in Carina, a historic agency with deep roots in the local community. First established in 1949, Tobin had built its reputation over decades of consistent service. When Craig Loudon transitioned into the role of sole Director, he recognised it was time for the brand to evolve.
The Challenge
The brand hadn’t been updated in years. Visually, it felt tired and inconsistent. Like many legacy businesses, the branding had become diluted across various touchpoints, lacking cohesion, relevance, and the strategic presence needed to thrive in a modern market.
But this wasn’t just about a logo refresh. With a change in leadership and growing competition in the local market, this was a pivotal moment: how do you modernise a well-known brand without losing its heritage?
Our approach had to balance respect for the past with a bold new vision for the future.
Our Approach
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Blueprint: We led a full Brand Strategy session to define what Tobin stands for today, not just as a real estate agency, but as a trusted community figure. We examined Craig’s leadership, the agency’s long-standing reputation, and what modern-day locals now expect from a leading brand in the area.
Activation: The visual identity was completely reimagined, refined, contemporary, and rooted in the brand’s established equity. From signage to campaigns, we crafted strategic assets that reflected both where Tobin has been and where it’s headed.
Synergy: The brand strategy was rolled out internally to align the entire team. Every agent now understands and delivers the same message, creating a consistent and confident experience across every touchpoint.
Execution: We developed a community-focused launch strategy to bring locals along on the journey, respecting their loyalty while welcoming a new wave of young families moving into the area. From social content to announcements, the relaunch was rolled out with clarity, excitement, and care.
The Outcome
Tobin Real Estate now operates with a brand that honours its legacy while embracing its future. The team is aligned, the messaging is clear, and the market perception has been refreshed. The brand now resonates not only with long-time locals but also with the next generation of homeowners in Carina.
What began as a careful rebrand has become a turning point, Tobin is no longer just part of the community’s past, it’s leading confidently into its future.
The Result
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Clear Market Positioning Tobin Real Estate is now recognised as a boutique agency with a premium, considered and personalised approach to property.
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Elevated Brand Perception The rebrand shifted public and industry perception from ‘local agency’ to trusted, long-term property partner.
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Increased Internal Alignment The team gained clarity around the brand’s voice, values, and vision, leading to more confident and consistent client interactions.
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Professional Consistency Across signage, digital, and print, the new brand is unified and intentional, creating stronger trust at every touchpoint.
Key Services
- Brand Strategy
- Brand Identity System
- Logo Design
- Open & Auction Experience
- Bespoke Property Assets
- Monthly Brand Management
- Stationery
- Listing Presentation Kit
- Marketing Assets
- Advertising
- Social Media
- Email Campaigns
WE WOULD LOVE TO HEAR FROM YOU.
Every great brand begins with a conversation.
And we are ready to listen.