Client Overeview
Rissman Property is a real estate agency that specialises in the premium Brisbane property market. With a focus on delivering exceptional client experiences, Rissman Property has established itself as a trusted name in the competitive real estate landscape. The agency is known for now specialising in 3 key Brisbane suburbs of Newstead, New Farm & Tenerrife.
The Challenge
Luke Rissman had a vision—to evolve from a solo agent into a full-scale real estate agency. However, making this transition required two critical elements: a clear attraction model to bring in like-minded agents and strong market awareness to position the agency as a leader within the high-end property market. Determined to establish himself in Newstead, Brisbane, Luke needed to shift from a high-volume, transactional model to a more premium, relationship-driven approach.
Establishing an independent agency within an already saturated market posed an additional challenge. It was essential that the Rissman Property brand launched with a strong foundation—one that retained and amplified the credibility and experience Luke had already built as an independent agent. The brand needed to bridge the gap between past success and future expansion, ensuring a seamless evolution that attracted both top talent and premium clientele.
The Approach
To reposition Rissman Property as a top-tier real estate agency, we applied the B.A.S.E Framework (Blueprint, Activation, Synergy, Execution):
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Blueprint
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Defined the agency’s vision to transition from a sole operator into a structured, high-performing real estate brand.
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Developed a brand strategy that repositioned Rissman Property as a premium real estate agency with a strong reputation in the high-end market.
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Established a strategic messaging framework that communicated exclusivity, professionalism, and expertise in premium property sales.
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Activation
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Created a premium brand identity that reflected the agency’s commitment to high-value clients and properties.
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Aligned internal culture with the new brand direction to ensure that the team embodied the values and belief within the brand.
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Designed a high-end client experience strategy to ensure consistency in service delivery and customer engagement.
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Synergy
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Developed a strong internal culture that attracted like-minded real estate professionals and ensured team retention.
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Created a digital presence that positioned Rissman Property as a thought leader in the premium Brisbane real estate market.
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Integrated storytelling and high-end marketing materials to communicate success stories and showcase premium property listings.
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Execution
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Launched a refined brand identity, including a sophisticated website, premium print collateral, and high-end digital marketing assets.
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Developed targeted marketing campaigns to attract premium buyers and sellers in exclusive locations.
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Implemented long-term brand management strategies to maintain consistency and further elevate Rissman Property’s market presence.
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The Result
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Market Leadership: Rissman Property is now a recognised leader in premium real estate, with their agents ranking within the top three in Newstead, New Farm, and Teneriffe.
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Business Growth: The agency successfully transitioned from a sole operator to a structured team model, growing to a 12-person team with strong retention and sustainable expansion.
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High-Value Listings: The repositioned brand has enabled Rissman Property to secure premium property listings and attract high-end clients.
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Enhanced Brand Reputation: The agency has built a strong reputation for excellence, professionalism, and success in the premium property market.
Key Services
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