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Rebranding & Brand Evolution

For Businesses Ready to Scale, Shift, or Expand.

Rebranding is your chance to transform, realign, and build a brand that works as a powerful business asset—driving growth, credibility, and impact.

Your business has traction, but your brand no longer reflects your vision, market position, or growth.

We partner with you to rebrand or refresh with precision and strategy.

Ensure your investment in a rebrand is a sustainable, long-term decision. When you partner with Bl_nk, we ensure you build the foundations of a brand that you will grow into, not out of...

Here’s how it's done:

Blueprint phase

Brand Strategy
Development


THE OUTCOME
A refreshed strategic direction, aligning your brand to your vision & goals. Identify your untapped potential clearly & understand how to communicate it effectively. 

THE PROCESS
We refine your brand’s positioning, messaging, brand structure and strategic direction that will create a sustainable foundation and inform all visual or operational changes.

Consistency starts with clarity.

This is delivered through a 3 - 4 Hour 1on1 Strategy Session which will discuss:

+ Brand Purpose

+ Brand Structure

+ Brand Positioning

+ Brand Personality & Narrative

 

Activation phase

Brand Identity
System


THE OUTCOME
A new or refined Brand Identity that visually reflects your strategic evolution and will assist in supporting and clearly identifying your Brand Structure.

THE PROCESS
We rework your identity system to ensure a seamless transformation while maintaining brand equity where needed.

This process is informed by the Brand Strategy, not personal opinion and so, we can objectively review to make clear strategic visual adjustments. 

This is delivered through our Brand Identity design team who will:

+ New or Refined Logo + Logo Family & Brand Marks

+ Brand Structure Identity System

+ Font Library & Colour Palette

+ Iconography Library

+ Supporting Patterns, Features & Layouts

+ Comprehensive Visual Brand Guide

 

Synergy phase

Brand Review
& Alignment


THE OUTCOME
A full evaluation of your current brand’s effectiveness to identify the gaps, inconsistencies and potential opportunities. Our goal is to synergise your current infrastructure to your refreshed strategy & identity. 

THE PROCESS
We achieve this through conducting a brand health check, internal operational reviews, and stakeholder interviews to assess alignment, inconsistencies and pain points currently effecting the internal and external brand impact.

+ Internal Interviews with Stakeholders & Leaders.

+ Deploy NEW Brand Structure

+ Deploy Identified growth opportunities

+ Provide revised systems & processes

+ Present Brand Strategy to all internal team members - this ensures your people, most importantly, are on board with the refreshed direction and look to reignite their connection and belonging within the company.

The B.A.S.E Framework in Action.

Home Business to Global Brand

HAPPY BUM CO
e-commerce brand

Re-igniting Student Engagement

FOXWELL STATE SECONDARY COLLEGE
education brand

Leading the
Market in High End Real Estate

CAROLINE BROWN PROPERTY
real estate brand

Agent to Leading Agency

RISSMAN PROPERTY
real estate brand

GET IN TOUCH!

WE WOULD LOVE TO HEAR FROM YOU.

Every great brand begins with a conversation. 

And we are ready to listen.

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