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Build the foundations of something truly great. Your New brand starts here...

For Startups, New Ventures, or Brand Expansions

New Brand Development

Your expertise is established—now it's time to build a brand that reflects it.

You’re not starting from scratch; you’re structuring your experience, insights, and knowledge into a brand that’s positioned for success.

We partner with you to strategically shape your brand—ensuring it’s not just a name and logo, but a business asset built for longevity and impact.

Branding is an investment, and when you partner with Bl_nk, we ensure you create a foundation that you will grow into, not out of.

Here’s how we bring it to life:

Blueprint phase

Brand Strategy
Foundation


THE OUTCOME
A strategic foundation that defines your brand’s positioning, messaging, and identity before any design work begins.

THE PROCESS
Deep-dive workshops, market analysis, and business alignment to craft a brand strategy tailored to your vision and industry.

Consistency starts with clarity.

This is delivered through a 3 Hour 1on1 Strategy Session which will discuss:

+ Brand Purpose

+ Brand Structure

+ Brand Positioning

+ Brand Personality & Narrative

 
Activation phase

Brand Identity
System


THE OUTCOME
A fully realised visual identity that reflects your strategy and creates immediate recognition.

It may be a new brand to you, but that does not mean it needs to look like a new brand to your market. This your opportunity to launch with credibility.

THE PROCESS
A curation phase where we lead with your strategy to build the design brief - how do we want our audience to feel when they first engage with us? We then design each visual asset with a responsibility to evoke a piece of that desired emotion.

This is delivered through our Brand Identity design team who will create:

+ New Logo, Logo Family & Brand Marks

+ Brand Structure Identity System

+ Font Library & Colour Palette

+ Iconography Library

+ Supporting Patterns, Features & Layouts

+ Comprehensive Visual Brand Guide

 
Synergy phase

Brand Review
& Alignment - STAGE 2


Depending on your growth, you may be ready for you Brand Synergy at 1yr, 2yr or even the 5yr mark of being in business...

When you begin to build a team, expand your offices or even simply grow your services, this is the ideal opportunity to review and realign your brand as this ensures sustainable growth and will ensure you retain your brand's integrity.

A full evaluation of your current brand’s effectiveness to identify the gaps, inconsistencies and potential opportunities. Our goal is to synergise your new infrastructure to your strategy & identity. 

THE PROCESS
We achieve this through conducting a brand health check, internal operational reviews, and stakeholder interviews to assess alignment, inconsistencies and pain points currently effecting the internal and external brand impact.

+ Internal Interviews with Stakeholders & Leaders.

+ Deploy NEW Brand Structure

+ Deploy Identified growth opportunities

+ Provide revised systems & processes

+ Present Brand Strategy to all internal team members - this ensures your people, most importantly, are on board with the refreshed direction and look to reignite their connection and belonging within the company.

The B.A.S.E Framework in Action.

Home Business to Global Brand

HAPPY BUM CO
e-commerce brand

Re-igniting Student Engagement

FOXWELL STATE SECONDARY COLLEGE
education brand

Leading the
Market in High End Real Estate

CAROLINE BROWN PROPERTY
real estate brand

Agent to Leading Agency

RISSMAN PROPERTY
real estate brand

GET IN TOUCH!

WE WOULD LOVE TO HEAR FROM YOU.

Every great brand begins with a conversation. 

And we are ready to listen.

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