Through our B.A.S.E Framework, we partnered with Helensvale to shape a brand strategy that would formalise and communicate their existing strengths, while laying the foundation for something new: a learning experience built around the belief that in order for students to thrive, they must first find their place to belong.

The strategy led to the development of the Learning Academy model, a structured, student-led framework that gives every child the opportunity to explore and join one of four pathways that best align with their natural strengths and learning style:

• The Active Academy – for learners who thrive through movement, sport and hands-on experiences.

• The Artist Academy – for imaginative minds drawn to creativity, self-expression and the arts.

• The Crusader Academy – for socially driven students who lead with empathy, collaboration and connection.

• The Scholar Academy – for deep thinkers who excel in inquiry, research and structured academic challenges.