Pricing Isn’t Just a Numbers Game
Most e-commerce businesses approach pricing from one of three places:
Cost + markup
Competitor benchmarking
“What feels reasonable?”
And most of them are leaving profit on the table.
Here’s the truth: your brand sets the stage for your pricing power.
When done right, brand strategy doesn’t just help you charge more, it helps you justify it, sell it, and scale it.
At Bl_nk, we use our B.A.S.E Framework to help brands build not only desirability, but defensible pricing strategies that drive long-term pr
