A one-day reset for e-commerce founders ready to stop guessing and start leading.
If your brand feels like a mashup of everyone else's advice, this is your moment to clear the fog, find your focus, and walk out with a plan that actually makes sense, for you.
Limited to 6 founders per session
We understand
where you're at!
You've started selling online.
You've got a product, a vision, and big plans.
But you're stuck in the weeds:
👉 Too many ideas
👉 Not enough clarity
👉 And no real strategy to back your next move
You're second-guessing every decision.
Spending money on marketing that doesn't convert.
And wasting time trying to figure it all out on your own.
All you really want is to:
✔ Get your time back
✔ Invest with confidence
✔ Build a brand that actually leads, converts & nurtures for long-term growth.
This isn't about another course or colour palette.
This is your chance to reset, with a strategy that finally makes sense for your business.
It's time to turn your business into a sustainable brand.
What You'll Create on the Day:
Your Brand
Purpose
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Define why your business exists and what impact it's here to create, so every decision aligns with your bigger vision.
Product & Offer Structure
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Build a clear and intentional product architecture that supports how you sell, scale, and streamline your customer experience.
Customer Journey Map
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Understand how your customer moves from discovery to loyalty, and identify how your brand shows up at every touchpoint.
Pricing & Value Positioning
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Clarify the perceived value of what you offer and learn how to position it for premium pricing and long-term trust.
Point of
Difference
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Define what truly makes your brand unique, so you're not just competing, you're leading.
Audience Insight Profile
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Identify exactly who you're for (and who you're not) so your messaging speaks directly to the right people.
Your Brand Plan: 6-12 Month Roadmap
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Turn strategy into action with a plan that prioritises momentum, not overwhelm.
Brand
Filters
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Create a set of non-negotiables that help you stay on brand, make faster decisions, and say "no" to things that dilute your focus.
Meet your facilitator & lead strategist
Amanda Lowry
Founder & Lead Brand Strategist, Bl_nk Brand Agency
Amanda is a strategist, founder, and creative with a sharp eye for what makes a brand work, and what holds it back. With over 15 years of experience in branding, design, and real-world business operations (including warehousing and logistics), she brings a rare blend of strategic insight and practical know-how to the table.
Having worked with some of Australia's most ambitious e-commerce brands, Amanda understands that building a brand isn't just about what's seen, it's about what happens behind the scenes too. From product structure to brand positioning, she helps founders connect the dots between vision and execution.
This intensive is built on the same framework Amanda uses with her agency clients, distilled into a high-impact session designed to remove guesswork and create momentum.
What to Expect
- In-person at our Brisbane studio
- One full day of expert facilitation
- Max 6 founders per session
- 1on1 opportunities
- Fill-in strategy workbook
- Visual roadmap takeaway
- Founder-to-founder collaboration
- Supplied lunch & refreshments
FAQ's
Nope. If you're in the early stages of building your e-commerce business, or your brand still feels unclear, this is exactly the right place to start.
No. This intensive is about strategy, not visuals. You'll build the foundation your identity and marketing should be based on, so when you do invest in design, it's informed and intentional.
Yes. In fact, this is perfect if you feel like you've outgrown your early branding and need to reconnect with your vision, your customer, or your offer.
We cap each session at 6 founders to keep things intimate, focused, and collaborative (without the awkward group activities).
Neither. It's a one-day, guided intensive. You'll be working through your own strategy workbook, guided by Amanda in real-time, with prompts, examples, and personalised support.
Yes, you'll walk away with a clear, articulated strategy that defines your purpose, structure, positioning, and next steps, plus a visual roadmap and templates to keep you focused and aligned post-workshop.
Just your laptop (optional), a pen, and your brain. We'll provide your printed workbook, visual roadmap, snacks, and everything else you need.
Perfect. This isn't about being creative, it's about getting clear. We'll guide you through the thinking, structure, and strategy behind building a brand that works. You don't need the right words yet, you just need to show up.
We'll help you shape it.
What's Next?
All that's left to do is book to secure your seat!
We only run 1 workshop a month so be sure to get in now before your preferred month books out!
E-Commerce Brands in Action
WE WOULD LOVE TO HEAR FROM YOU.
Every great brand begins with a conversation.
And we are ready to listen.