Skip to content

We build brand identities that become a brands visual narrative.

Designing visuals that connect & communicate.

The Brand Identity Process:

When you have PURPOSE...

You create a connection.

When you have STRUCTURE...

You have longevity.

When you have POSITIONING...

You lead, not follow.

Brand-Perception-blnk-process
1. STRATEGY

DEFINE VISUAL
BRAND BRIEF

Brand Identities should be informed through strategy, not bias or opinion. Take a look into how we utilise a Brand Strategy to clearly define an Identity brief.
Brand-Purpose-blnk-process
2. DESIGN

DESIGN
IDENTITY SYSTEM

More than a logo, we design an Identity System that leaves a memorable and recognisable impression when marketed consistently.

Brand-Structure-blnk-process
3. GUIDE

CONSISTENCY IS LONGEVITY

To guarantee the growth of an identity's value, it's crucial to maintain consistency across all brand assets and mediums. constructing a guide is essential to preserving this quality.

Brand-Perception-blnk-process
1. STRATEGY

LEAD WITH STRATEGY.

When we ponder 'brand,' the initial images that dance in our minds are often logos, colours, and a dash of style...

Surprisingly, these are the finishing touches in the grand symphony of crafting a successful brand. Before the logo takes centre stage, it's the backstage strategy that orchestrates the masterpiece.

Think of brand strategy as the conductor, carefully selecting shapes, styles, and colours to compose the harmonious melody that encapsulates THE brand.

What emotion and experience should our brand unleash to captivate and resonate with our dream audience?

Our approach to Identities is grounded in practicality. We craft identities that grow in tandem with a brand, adapting seamlessly as the brand progresses. It's about aligning the emotional and experiential aspects with the targeted audience, ensuring a consistent and purposeful evolution.
Brand-Perception-blnk-process
1. DESIGN

CRAFTING A COMPELLING IDENTITY.

Consider having a billboard in the city. It proudly displays your brand's colours, images, and style, but there's a twist – no logo, no words.

Would people still know it's you?

That's the essence of a triumphantly successful Brand Identity – a system so cohesive that recognition is immediate even without the crutch of a logo.

This achievement isn't just a fortunate accident; it's the direct result of a meticulously crafted, flawlessly executed, and strategically marketed brand identity. It underscores the significance of not just a logo but a comprehensive identity system that transcends the limitations of a name.

At Bl nk, we specialise in designing holistic brand identity systems. These aren't just about versatility; they're about ensuring recognition across every element, embodying the essence of your brand with or without a logo.
Brand-Perception-blnk-process
1. PERCEPTION

CONSISTENCY WILL BE KEY.

A Brand Style Guide is the compass that steers your brand towards recognition and credibility. It is more than a set of rules; it's the blueprint for maintaining a cohesive visual and verbal identity across all touch-points.

By upholding consistency, your brand not only becomes easily recognisable but also communicates professionalism, instills trust, and ensures efficient collaboration.

It serves as a roadmap for adaptability, allowing your brand to evolve while staying true to its core, fostering clarity in communication and supporting enduring growth.
blnk-brand-agency-craft-your-brand-purpose

5 Clever Steps to Nail Your Brand Purpose - FREE DOWNLOAD

In the intricate dance of business, your brand purpose is the maestro leading the orchestra. This isn’t just about strategy; it’s about unraveling the mystery at the core of your brand.

Download!
rent-right-portrait-logo-black-rgb-900px-w-300ppi

I cannot thank Amanda enough. She is extremely professional and did an exceptional job with the branding of my new real estate agency. Her product knowledge is unparalleled. I did not place much importance on branding before meeting Amanda. I had stumbled upon some of her work online and was immediately impressed. We met over coffee and it was immediately clear that she loves what she does and wanted to make a difference by taking the time to understand the client’s needs. I realised that professional branding was something I had to do. Amanda was extremely patient and willing to take the time to address any questions or queries surrounding the process. She was able to produce my branding first go and I cannot recommend her enough to anyone not only looking to start their own business, but also looking to rebrand. I have received countless compliments for my branding all thanks to Amanda. She took all the stress out of a daunting process.

Paul Ku

Director

I’ve been working with Amanda for many years now and she’s one of the best! Her designs are well researched and brands are some of the best I’ve seen.
 
She comes highly recommended.
 
 

Wendy Russell

Buyers Agent

Karem Suer

Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

Karem Suer

WordPress Developer

BRAND IDENTITY INSIGHTS

Take a deeper dive into how a brand's Identity will transform your business into a brand...

blnk-paper-crane
Nov 13

Mastering the Art of Dynamic Brand Storytelling and Connection.

A ‘HOW-TO’ GUIDE TO INTRODUCE STORYTELLING INTO YOUR BRAND. Unleash the Power: Crafting Dynamic Brand Stories and Igniting Emotional Connections!...
blnk-paper-crown
Nov 13

The Power Play of Influencer Marketing and Brand Partnerships!

Pros and Cons of Influencer Marketing and Brand Partnerships. Let’s take a look! In today’s digital landscape, influencer marketing and...
blnk-paper-bird
Nov 13

Unleashing the Power of Dynamic Brand Partnerships for Explosive Growth!

Brand partnerships can be a game-changer for businesses, opening doors to new audiences, amplifying brand reach, and driving mutual growth....
blnk-paper-plane
Nov 23

Hello world!

Welcome to Stacked Sites. This is your first post. Edit or delete it, then start blogging!
GET IN TOUCH!

WE WOULD LOVE TO HEAR FROM YOU.

Every great brand begins with a conversation. 

And we are ready to listen.

Please enter your name.
Please enter a valid email address.
Please type your message.
GET IN TOUCH