Caroline Brown Property
Repositioning a boutique agency to lead with warmth, sophistication and local influence.
The Challenge
Caroline Brown Property, a boutique agency in Brisbane’s Inner West, had the experience, results and reputation, but its brand presence lacked the polish and structure to match. As the business evolved beyond transactional real estate into a more people-first, community-driven approach, the brand needed to evolve too.
Caroline wanted to shift perception: from a local agent to a sought-after, standout name in premium Brisbane property.
Our Approach
We partnered closely with Caroline and her team to reposition the brand across every layer, from identity and tone, to team culture and community engagement.
Our work focused on aligning brand experience with brand promise, making sure what people saw externally was a true reflection of the warmth, energy and professionalism happening behind the scenes.
Using our B.A.S.E Framework, we delivered:
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A refined brand identity system, balancing elegance with approachability
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A tone of voice that felt confident, charismatic and grounded in local expertise
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Internal alignment tools to help the team deliver a consistent experience across every listing
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Agent onboarding frameworks to help grow the business with brand-aligned team members
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A fresh messaging strategy for listings, campaigns and agent promotions
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Direction and scripting for a multi-scene brand video shoot to bring the brand to life
The Outcome
The Caroline Brown Property brand is now as strong as its reputation. The agency has:
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Increased brand recognition across the Inner West of Brisbane
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Grown its team with aligned, value-driven agents
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Delivered consistently higher-performing campaigns with standout creative
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Cemented its reputation as one of Brisbane’s most admired independent agencies
The new brand doesn’t just look good, it works hard.
The Result
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Market Leadership: Rissman Property is now a recognised leader in premium real estate, with their agents ranking within the top three in Newstead, New Farm, and Teneriffe.
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Business Growth: The agency successfully transitioned from a sole operator to a structured team model, growing to a 12-person team with strong retention and sustainable expansion.
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High-Value Listings: The repositioned brand has enabled Rissman Property to secure premium property listings and attract high-end clients.
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Enhanced Brand Reputation: The agency has built a strong reputation for excellence, professionalism, and success in the premium property market.
Key Services
- Brand Strategy
- Refreshed Brand Identity System
- Pre-Listing Kit
- Signage
- Advertising & Marketing
- Printing
- Email Marketing
- Brand Consulting
WE WOULD LOVE TO HEAR FROM YOU.
Every great brand begins with a conversation.
And we are ready to listen.